The Long Campaign

An explorable map of the 291 days and 1,221 commits behind Expressed: 11 waypoints, 22 side quests, 9 monsters — tap your way through the joy, the fear, and the doubt. Launched two days ago, outcome unknown.

Two days ago — Monday, the 10th of August — I launched Expressed on Product Hunt.

Aside from having a production product (great!) and having finished (also great!) there is the naggy doubt: will anyone else use this thing?. I had done interviews back in November ‘25 - but I reckon I could have massively shortened my journey - building in the open would have done that.

In retrospect, that was a weakness of the whole plan.

Well, here’s my journey - live on a map that you can enjoy. There are 11 waypoints on the main road, 22 side quests (14 of them failed), and nine named monsters — five slain, four still out there.

Walk the road. Hover anything that looks dangerous — click or tap it to open the journal. The joy in here is real, and so is the doubt — neither has been sanded off.

here be dragonssession zeroa weekendthe browser winsthe .net 10 forgeone processthe adaptive oozethe relay & the codethe trihydra · three tombstonesthe waystationsthe platform splitthe chimerathe last plankthe mac islerecording is inventedthe mine gatein-proc, in tune, renamedthe rumoured citywgc only, and a price tagthe tollgate, opena door marked “maybe”the summoned partyGO LIVE · 10 aug 2026the scrying poolstill out therethe tdr wyrmthe revenantwindow capturethe crier's roadthe pen roadhow to read this maphover anything · click or tap for the journal● a numbered waypoint on the road×a road that ended · ▲ an abandoned campgreen roads are treasure carried homethe campaign ledger

Hover any mark for its story · click or tap to open the journal · pan the map on a phone

Two days later

The launch was Monday. Today is Wednesday. The dashboards are live. Will it really find traction? I don’t know.

My fear — and I’m only at “validate”? That thought arrives most days around coffee. I’m genuinely not convinced yet that this isn’t just a fancy idea I happen to love — I shipped it free precisely because that’s the fastest way to find out .

A campaign journal is supposed to end with the dragon dead and the treasure divided. This one ends with the party standing outside the dungeon in daylight, honestly not knowing whether anyone will visit the place they spent 291 days building. What happens next isn’t mine to write. It belongs to whoever does — or doesn’t — show up.

If you want to be part of that: Expressed Starter is free, on Windows — draw on your screen while others watch from a browser, and record the whole thing. Run a real session and tell me whether it survives contact with your world.