Privacy Policy
Expressed Privacy Policy
This policy covers the Expressed desktop application and this marketing website (expressed.effective-flow.com), operated by Effective Flow GmbH.
The Expressed application
The application does not collect, store, or transmit personally identifiable information (PII)—such as your name, email address, or account identifiers—for analytics, advertising, or profiling.
To mirror your screen, drawing and annotation data leaves the computer where the Expressed server software is installed, travels through a relay service, and is delivered to the Expressed web client running in a browser on another device. That path crosses the public internet; all such connections use TLS-encrypted channels. Relay servers forward this traffic only—they do not store your screen, drawing, or annotation data.
This website — advertising and measurement
This marketing website uses Google Ads and Google Analytics (Google Ireland Limited / Google LLC) to measure visits and the effectiveness of our advertising. When you load our pages, Google may set or read cookies and similar technologies on your device and receive technical data such as your IP address, browser type, pages viewed, referring page, and approximate location.
We use Google Analytics to understand how many people visit, which pages they read, and which of our links and codes brought them here. This is aggregate audience measurement—we do not send your name, email address, or any account identifier to Google Analytics, and we do not use it to identify individual visitors.
We also measure clicks on our Microsoft Store download links as a conversion event in Google Ads, so we can see which ads lead people to the Store listing. That signal does not include your name or email.
QR codes and campaign links: some of our QR codes, videos, and printed material point at a
short link on this site (for example /v?r=…). The code in that link identifies the
placement—which video or poster it was printed on—and nothing about you. We record that a
scan happened and which placement it came from, then send you on to the page you were
expecting. This tells us whether a video or poster is worth repeating; it does not identify
the person scanning.
Google may use this information in accordance with its own policies, including to show more relevant ads across Google services. See Google’s Privacy Policy and Ads Settings . You can also control cookies in your browser settings.
Mac interest list (this website)
Separately from the app and from advertising measurement, this website may collect an email address if you choose to register interest in a Mac version of Expressed. You may also optionally indicate that we may contact you when a Mac version is ready.
We store that information in a Google Sheet, via a Google Apps Script endpoint operated by Effective Flow. We use it only to gauge demand for Mac and—if you opted in—to notify you when a Mac build is available. We do not sell this data or use Mac interest emails for advertising profiles.
Unsubscribe: visit Unsubscribe and enter your email. We will update your preference to don’t send me emails so we do not contact you about the Mac version.
Telemetry (the application)
The app sends telemetry, logging, and performance metrics to https://telemetry.effective-flow.com/ . We use this data to improve stability and performance.
Retention: Our telemetry systems keep this information for 35 days. Anything older than that is automatically purged on a rolling basis; we do not keep historical telemetry beyond that window.
Examples of what may be included: the app version, configuration flags, performance metrics (such as frame rates and memory usage), and non-identifying error logs or crash reports.
Telemetry also carries a random per-installation identifier — a generated code stored on the device where the server software is installed. We use it only to count how many separate installations are active over time (for example, daily, weekly, and monthly active installations). It is not linked to your name, email, or any account, and we do not use it to identify you.
This telemetry does not contain PII — no name, email address, or account identifiers — and we do not use it to identify you or build a profile of you.
If you have any questions, contact us at sales@effective-flow.ch .